1950 – 1985
GELATIERI AND MANUFACTURERS UNITE: GELATO BECOMES THE FLAGSHIP OF MADE IN ITALY
Gelato consumption grew rapidly, to the point where industrial ice cream made its way into the Italian market. Gelato artisans risked extinction. However, the united front of artisans and suppliers and the commitment of artisans to better train themselves resulted in a marked quality improvement. Pots and stoves were removed from the production area. The pasteuriser, a new, revolutionary machine, was able to guarantee food safety. Each year new technology was developed to provide artisans with solutions that made Gelato safer and easier to produce, freeing up the operator’s creativity. Gelato is removed from the tubs and placed in glass display cases. Dedicated trade shows are born and Gelato became a science.